BRANDED WEBINARS & ONLINE EVENTS
Your webinars. Your brand. One connected experience.
Connect registration, reminders, pre-event engagement, presentations, checkout, and follow-up—so your audience has a clearer path from signing up to taking the next step.
Your presentation matters. So does the tech stack behind it.
SCHEDULED ANNUAL PACKAGE PRICE
$10,000/ year
per business / brand
Scheduled annual package price: $10,000.
Your team runs the events. A defined onboarding walkthrough is included; custom services are separately quoted.
See what’s includedSee what you could build with TechStack Events.
“We haven’t come across another platform quite like this.”
Read the transcript
You work hard to get people registered for your webinar. But registration is only the beginning. What happens between signing up, showing up, and buying?
Consider a simple example. With 1,000 registrations, 25% attendance means 250 people show up. 40% means 400. That’s 150 more people with an opportunity to hear your offer.
Those numbers aren’t a promise. They show why the experience before your webinar deserves attention.
TechStack Events brings registration, pre-event engagement, presentations, checkout, and follow-up into a connected experience under your brand.
Welcome registrants into a private event Lounge. Share useful resources. Ask about their biggest challenge. Help them prepare, and coordinate reminders through the channels they’ve enabled.
You can start learning what matters to your audience before you deliver the presentation.
When it’s time to make your offer, native checkout lets attendees buy alongside the presentation. They can keep listening as you explain the offer and answer questions.
And when the presentation ends, the opportunity doesn’t have to end with it. Schedule an encore. Make a replay available. Follow up according to who attended, who missed it, and who purchased.
See where viewers leave. Compare presentations. Review purchasing activity and collected payments where tracking is connected.
Use that information to decide what to improve before spending more to attract the next audience.
And with MCP—a connection that lets Claude work with supported tools in your platform—you can describe what you need in plain English. Prepare reminders, draft replay emails, and develop relevant follow-up, with less manual coordination. Review the work, then activate your campaign through the available tools.
Live webinars, evergreen presentations, workshops, and launches—with browser access and optional branded apps.
Simplify the tech stack behind your events, and give your audience a clearer path to the next step.
Explore what TechStack Events could bring to your business. Ask us about getting started.
THE PROBLEM
Most webinar funnels leak buyers between registration and the sale.
You pay to bring every registrant in. Then each handoff—another email, another group, another link—is a chance to lose them before they ever hear your offer.
- LEAK 1
Reminders get buried
Email reminders land in spam or crowded inboxes, and days of silence let interest cool.
- LEAK 2
Groups you don’t control
Chat groups used to warm people up fill with noise and send them off to other links and distractions.
- LEAK 3
One more link
A meeting link, a replay link, a separate page: every new place to go loses some of the people you paid for.
- LEAK 4
Checkout sends buyers away
A third-party checkout pulls people out of the presentation, often while you’re still answering their questions.
- LEAK 5
Follow-up slips
When the webinar ends, the experience ends, and follow-up falls back on email alone.
When fewer registrants reach your offer, the same ad spend produces less, and it becomes harder to justify spending more to reach new people.
A DIFFERENT MODEL
Not another webinar room. A new way to run the whole campaign.
Most webinar tools give you a room to present in. TechStack Events, powered by ESTAGE Events Plus, keeps the entire journey—from registration to a real close—in one branded space you control.
ESTAGE built Events for its own campaigns, after finding that the webinar tools it relied on couldn’t keep the whole journey in one place.
After registering
Typical patchwork setup: A confirmation page and a link sent by email
TechStack Events: They land in your branded event space and come back with a magic link
Warming people up
Typical patchwork setup: Outside chat groups full of noise and other links
TechStack Events: A focused Lounge with a prep checklist, questions and pinned updates
The presentation
Typical patchwork setup: A separate meeting room, or a recording played as if it were live
TechStack Events: Genuinely live, recorded or hybrid, in the same space, and never presented as live when it isn’t
Buying
Typical patchwork setup: A third-party checkout that takes people away
TechStack Events: Native checkout beside the presentation, or a deposit and a call booked in the same flow
After the event
Typical patchwork setup: The experience ends; follow-up falls back on email
TechStack Events: Encore, replay and a real closeout continue in the same space
Knowing what happened
Typical patchwork setup: Numbers spread across several tools
TechStack Events: One command center, with every registrant in your CRM
Usually several separate tools. Here, one event space.
Checkout beside the presentation
Buyers keep listening while they pay.
Deposit and call in one flow
Take a deposit and book the sales call without a second link.
Encore, replay and closeout together
The campaign keeps working in the same space after the live event.
Every step tracked to your CRM
From registration to purchase, each person’s journey is recorded.
YOUR REVENUE ENGINE
Built to be the rainmaker in your business.
For a business that sells through webinars, events are where revenue is made. TechStack Events treats each one as what it is: your sales engine, not just a room to present in.
Designed around one goal
Every step, from registration to closeout, is built to move registrants toward becoming customers.
Keeps selling on your schedule
Evergreen and recurring sessions keep running when you’re not presenting, so your best presentation can work every day.
Gets sharper over time
Every registrant stays in your CRM, and you can split-test presentations and improve the steps where people drop off.
Results depend on your offer, audience, presentation and follow-up; no specific outcome is promised.
WHY THE STACK MATTERS
Your webinar’s revenue opportunity starts before you go live.
Getting someone registered is only the beginning. What happens before, during, and after your presentation shapes their opportunity to attend, engage, and buy. Connect those steps with a simpler tech stack.
- BEFORE
Give registrants more ways to reconnect.
Coordinate email and enabled SMS or app reminders so registrants have more ways to find their way back to your event.
- BEFORE
Start engaging before the presentation.
Welcome people into a private event Lounge with resources, preparation steps, and questions that help them get ready.
- BEFORE
Learn what your audience needs to hear.
Collect questions and challenges before the event, saved to each contact in your CRM, so you can address relevant concerns in your presentation.
- DURING
Keep the presentation and purchase connected.
With native checkout, attendees can purchase alongside the presentation while continuing to hear your explanation and answers.
- AFTER
Give missed attendees another opportunity.
Schedule encores, open replays on your timeline, and close out with a clear deadline to keep working with the interest you already generated.
- AFTER
Make the next message relevant.
Follow up differently with people who missed the event, watched without purchasing, or became customers, using email, enabled SMS and app notifications.
ONE EVENT SPACE
How the event space works, from registration to close.
When someone registers, they land in a branded event space instead of a confirmation page. Preparation, the presentation, checkout, encores, replays and the closeout all happen there—one place to return to, instead of a trail of links.
- 1
Register
The event space becomes the confirmation page. Attendees return with their email and a magic link—no passwords or login codes.
- 2
Prepare
A checklist tracks progress—add to calendar, share a challenge, watch the trailer—and can unlock a bonus. Pinned posts notify every registrant.
- 3
Pre-show
A countdown room opens before start time with chat, so the energy builds. You decide when the doors close to newcomers.
- 4
Present
Go live from your camera or OBS, or play a recording. Run polls, release resources and trigger your offer at the right moment.
- 5
Encore & replay
Missed it? An encore and an on-demand replay follow in the same space, with the offer held back until people have seen the presentation.
- 6
Close out
A real deadline runs across the space. When it ends, buyers see how to access what they bought, and others get a final step you choose.
Recorded presentations are never presented as live.
SELL INSIDE THE EVENT
Let people buy, or book the next conversation, without leaving.
Match the offer to how you sell, from a one-time purchase to a deposit and a sales call.
Buy now
Native checkout opens beside the presentation, so buyers keep listening. Once they purchase, the offer disappears for them and they see their next step.
Deposit and book a call
Take a deposit, then let the buyer pick a call time in the same flow, through integrated booking.
Applications and free calls
For higher-ticket offers, invite attendees to apply or book a call instead of buying on the spot.
Prefer your current checkout? You can link to it instead; how an outside checkout behaves depends on that platform.
MEASURE
See where potential buyers drop off—and what to improve next.
Understand what happens between registration and purchase. Use that information to decide where to focus your next improvement.
People register but don’t attend?
Review your reminders and pre-event engagement.
Viewers leave before your offer?
Identify where attention drops and test your presentation.
Attendees watch but don’t purchase?
Build follow-up that addresses their questions and offers a relevant next step.
One presentation performs better?
Compare versions using connected purchase data.
Not sure which traffic converts?
Compare visitors, sign-ups, attendance and buyers by traffic source, such as ads, email or affiliates.
Sales include payment plans?
Distinguish collected payments from outstanding balances where supported.
Also in your event command center
- Earnings per attendee
- Net revenue after refunds
- Average watch time
- Live viewer counts
- Results by session and traffic source
- Questions waiting for an answer
Every registrant becomes a CRM contact, and you can turn a funnel number into an audience segment to follow up with.
Find the gaps in your event journey
Illustrative dashboardIllustrative dashboard. An event journey runs through four stages: registered, attended, reached the offer, and purchased. Suggested areas to review sit between them: reminders before attendance, viewer drop-off before the offer, and checkout and follow-up before purchase. Below, an example retention chart plots viewers remaining against presentation progress from start to end. The single curve shows a noticeable early decline, marked "Investigate this drop", and a gold marker where the offer begins. It is an example pattern, not customer data, and shows no figures.
- 1RegisteredReview reminders
- 2AttendedReview viewer drop-off
- 3Reached the offerReview checkout and follow-up
- 4Purchased
See when viewers leave
Example pattern—not customer data.
Know where to focus your next test.
Use attendance, viewing, and connected purchase data to guide your next improvement.
TURN INSIGHT INTO ACTION
Describe the follow-up you want. Get AI help building it.
Use Claude to turn your campaign goals into message drafts and a clear follow-up plan. With a supported ESTAGE connection, available actions can also be carried out through the tools and permissions enabled for your account.
EXAMPLE INSTRUCTIONS
For people who missed the event
Example request: “Draft a three-email replay sequence for registrants who didn’t attend.”
For viewers who haven’t purchased
Example request: “Write a follow-up sequence that answers these common questions and invites viewers to take the next step.”
For new customers
Example request: “Create a welcome sequence explaining how to access the program and get started.”
TWO WAYS TO DRAFT
Built-in AI writer
Draft reminders, follow-up messages or a full campaign with the AI writer inside the event’s message editor, then preview and test before use.
Claude through MCP
ESTAGE’s MCP connection is designed to let Claude help create and organize messages, work with event segments, set up events step by step, and create and trigger email and notifications.
AI ALREADY INSIDE THE EVENT
- Summarizes the questions registrants submit before the event, so you can tailor the presentation.
- Groups similar questions, so each person can still get an individual answer.
- Can help answer attendee questions during the presentation, based on your event’s topic.
- Runs a launch checklist that flags missing setup before you publish.
How it works
- 1Describe your goal.
- 2Review the proposed messages and sequence.
- 3Activate using supported tools or the platform’s automation settings.
An MCP connection links Claude to supported ESTAGE tools. Available actions depend on the connection, account permissions, and enabled features.
Claude access and connection setup may be required. Message drafting, automation configuration, audience access, and sending are separate capabilities.
SUPPORTED FORMATS
Run the events your business already sells with.
Run several events at once, for different offers or audiences, each with its own event space and reporting.
Live webinars
Present in real time with chat, polls and offers, or run a hybrid that starts live and continues recorded.
Evergreen webinars
Run a recorded presentation on any schedule, in recurring sessions where each group moves through together.
Challenges & workshops
Keep every day of a multi-day challenge in the same event space, instead of a new link each day.
Product launches
Build anticipation in the event space, then open your offer there with case studies, FAQs and Q&A.
YOUR BRAND, FRONT AND CENTER
An event experience that looks like your business.
Branded mobile apps require your own developer accounts, involve separate fees and are subject to app-store approval.
A dedicated branded environment
Your events run in an event space carrying your brand, not ours.
Browser attendance
Attendees join in their web browser with a magic link—no password or download. Desktop and mobile apps are optional.
Branded app options
A standard events app works from day one; a white-label app under your own brand is optional.
Works with your website
Add registration widgets, including pop-up, inline and multi-step forms, to the website you already have, or run events on a subdomain.
SIMPLIFY YOUR STACK
One connected system instead of a patchwork.
Many webinar funnels rely on separate tools for each step. TechStack Events brings these jobs together under your brand:
Which tools you can retire depends on your setup; we’ll review that with you.
- The webinar or meeting room
- Chat groups used to warm people up
- Reminder emails, SMS and push notifications
- Separate checkout and order pages
- Scheduling links for sales calls
- Replay pages and deadline timers
- Registration widgets and split tests
- Event reporting and audience segments
PRICING
One annual plan.
TECHSTACK EVENTS
$10,000/ year
per business / brand
Scheduled annual package price: $10,000.
Your team runs the events. A defined onboarding walkthrough is included; custom services are separately quoted.
Ask About TechStack EventsIncluded
- A dedicated hub for your business or brand
- Permissions for your team to operate your events
- Your branded event environment
- Live, recorded, hybrid and multi-day events
- Native checkout, encores, replays and closeouts
- Event reporting and audience segments in your CRM
- A defined onboarding walkthrough
Separately quoted
- Custom setup
- Migration from another platform
- Campaign creation
- Ongoing management
Usage allowances and any messaging costs, including SMS, are confirmed with you before you begin.
DOES IT PAY FOR ITSELF?
See how few additional sales cover the plan.
5
additional sales a year
At the scheduled $10,000 annual package price, 5 additional sales at $2,000 cover the plan.
Simple arithmetic, not a forecast or a promise of results. It doesn’t include your other costs, such as ad spend, payment processing, fulfillment or refunds.
Questions, answered
Who is this for?
Established businesses already using webinars to sell coaching, courses, consulting, services or software, who want registration, the event and follow-up connected in one branded place.
Can I run live and recorded events?
Yes. You can run live webinars and evergreen webinars, which play a recorded presentation on a schedule or on demand. Challenges, workshops and product launches are supported too.
Do attendees need an app?
No. Attendees join through a web browser with no download required. A branded mobile app is optional; it requires your own developer accounts, involves separate fees and is subject to app-store approval.
Do I need to replace my website?
No. Registration widgets can be added to your existing website, so people can sign up where they already find you.
Will you run my webinars?
Your team runs your events. A defined onboarding walkthrough is included to get you started. Custom setup, migration, campaign creation and ongoing management are available as separately quoted services.
Can people buy or book during the event?
Yes. With native checkout, attendees can purchase alongside the presentation, or pay a deposit and choose a call time in the same flow. If you use an external checkout or booking tool, how it behaves depends on that integration, and some purchases may take attendees outside the event room.
Will recorded events be presented as live?
No. You can run genuinely live events from your camera or OBS, recorded evergreen presentations, or a hybrid. Recorded sessions aren’t presented as live.
Can attendees ask questions during the event?
Yes. Attendees can submit questions before and during the event. Your team can answer them live, or the built-in AI assistant can help answer based on your event’s topic. Similar questions can be grouped so you can follow up on common themes.
Will this improve my attendance or sales?
We can’t promise specific results. Attendance and sales depend on your audience, offer, presentation and follow-up. TechStack Events gives you connected tools and clearer visibility to work on those steps.
Are there additional costs?
Scheduled annual package price: $10,000 per business or brand. Custom setup, migration, campaign creation and ongoing management are quoted separately, and branded mobile apps involve their own fees. We confirm usage allowances and any messaging costs with you before you begin.
How does the hosted client hub work?
Your business receives a dedicated hub, powered by ESTAGE Events Plus and hosted within our account, with permissions for your team to create and operate your events under your brand.
How do I get started?
Complete the form on this page and we’ll contact you to answer your questions. Sending it doesn’t create an account, start access, or commit you to a purchase.
ASK ABOUT TECHSTACK EVENTS
Ask about TechStack Events.
Tell us a little about your business and how you run webinars today. We’ll contact you to answer your questions.
TechStack Events: Scheduled annual package price: $10,000.